Atkins Copy 🖊️

I write emails that make you money

The REAL reason why your email list isn't making you any money isn't because of your funnel, your website, or because of your A.I. automation...It's because your email copy sucks.The #1 cause of a dead email list is that your prospects are bored. Bored of bad subject lines, CTAs, and the same email content they see a hundred times a day.Hop on a call with me and let's revive your dead email list today

© Atkins Copy. All rights reserved.

How I Make You More Money

I write emails that turn your dead email list into raving customers using The Email Concierge Model


Writing good emails requires a good understanding of your target audience, a compelling subject line, and engaging copy that prompts the reader to take action


Having good deliverability is essential when it comes to email marketing. we make sure that all your emails land in the primary tab to boost open rates and sales.


We create email automations such as Welcome Sequences, Abandon Cart, etc. to drive 'would-have-been-missed' sales.

The Email Concierge Formula ™

Crafting email copy that turns casual prospects into devoted customers.

Everyone knows that an email list is a valuable asset to any business…But did you know that your email list can also be a liability?This is because many business owners don’t know how to manage their lists properly.

They either don’t send enough emails to their list, email their list TOO much, sell too often, sell too hard, or simply write lame boring emails.This poor management of an email list can lead to your list getting populated by people who have lost interest in you or your content and products.When your list becomes populated by these sorts of subscribers your open rates will drop, you’ll get moved into the promotion tab, and then you’re literally one slip up away from ending up in the black hole of email marketing, the SPAM folder.Once that happens, your domain authority will drop, and search engines like Google will punish you for it.Next thing you know all your emails are going to spam, search engines are suppressing your website, and your sales take a hit…

But What If I Told You There Are 3 Tiny Email Marketing Hacks That Will Put You Back In The Primary Tab, Boost Your Open Rates, Sky-Rocket Sales, & Drastically Decrease Your Spam Score

These 3 simple little hacks are…


Focusing On Your “YES” Customers:

This is all about segmenting your list properly. Some people want to hear from you every day and some people don’t, by emailing the right things to the right portions of your list you’ll be able to email your list every day without being banished to the phantom zone… aka the spam folder.

The SPEAR Method:

Organically & Inorganically Increase The Number Of Subscribers Responding To You: The more you get people to respond to your emails the less sales-like and spammy the email service providers will think you are. This means the percentage of emails that go to your list’s primary inbox will increase.

The KISS Tool:

The KISS Tool (Keep It Simple Stupid)The KISS Tool is all about determining the proper length of what your audience wants to hear.

But How? By Keeping Your Emails Short While Making Them Longer At The Same Time:

That’s right I know a way to make all of your emails over 1,000 words while making sure your subscribers only read the most important 300 words.Every time you send out an email the email service providers (ESPs) tally up the number of “red flag” words in your email, if the % of red flag words is too high then it’s off the spam folder with you.By increasing the number of words in your email, you’re decreasing the percentage of red-flag words in your email, meaning you can sell hard without getting punished by the ESPs.While these three tricks are more than enough to blow up your sales and engagement with your list, this is just the tip of the iceberg.I haven’t even touched on how to optimise your auto-responder to increase future sales, or the kinds of emails to actually use!

You Might Be Wondering... Who The Hell Is This Guy?

My name is Luke Atkins, the email copywriting equivalent of Spiderman, complete with extraordinary copy agility, with email-slinging abilities that captivate and engage, to help your marketing campaigns soar to new heights.And just like Uncle Ben said in the comics “With great power, comes great responsibility”...With Great Copy, Comes Great Impact and Irresistible Persuasion.I’ve helped multiple 6 figure coaches boost open rates by up to 378%, increased sales by 5X, and decreased the number of emails going to spam by up to 600%.Obviously, I picked out my best numbers, but every client I’ve worked with in the past 3 years has achieved similar results…I’m able to consistently pull this off because not only do I write value-packed copy that captivates readers and make sales, but I use proven email marketing strategies that keep your list fresh and engaged – in order to keep your customers buying and consuming your content for years to come.And these are the same strategies that the most successful and cutting-edge email marketers, like Justin Goff, Stefan Georgi, and Troy Ericson use.But if you want to work with me you have to act fast.I take client satisfaction and my reputation very seriously.Thus I only take on a handful of clients at a time, so click the button below to schedule a call with me to see if we’re a good fit for each other.At the very least you’ll get some tips and insight on how to grow your list, and make your email marketing more profitable.


Luke was amazing to work with and I highly recommend anyone interested in improving their open rates and email sales to work with him.He captured my voice perfectly over email and always came up with new and inventive ways to increase revenue.Look no further if you want the same results.

Max Walsh

I hired Luke after my previous list manager ran my email list into the ground with lazy cut/paste emails that got us down to sub-8% open rates.In just the first month, Luke increased open rates to 15% or more and his emails made over $20K/month from my list.Now, we regularly see 20% open rates and I’m very happy with our revenue per subscriber.I trust Luke to run my entire list on his own. He manages my promo schedule, maintains deliverability, actively seeks out new affiliate offers to test, and he’s a pleasure to work with.Best of all, he writes original, persuasive emails customized for my list (not generic swipes).I never even have to think about email marketing anymore… and I’m free to focus on running traffic, creating new offers and growing my business.

A. Evangelides

Luke is hands down the best copywriter, for anyone in the fitness coaching space, that I’ve ever seen.He wrote a launch sequence and last chance combo that has generated me a ton of extra revenue in a few short months just from email.He has intricate digital marketing knowledge, and some serious money making skills.He consistently delivers copy that outperforms anyone else I ever worked with, that doesn’t just make me a boatload of money, but that’s actually fun to read, informational, and engaging.I 100% trust him with my business.

Dana Clarke



Now I didn’t just stumble upon these methods…Nor did I follow a white rabbit down the rabbit hole to embark on a journey filled with multiple near-death experiences that led me to discover the secrets of copywriting and email marketing…I’ve been an avid student of sales and marketing for nearly a decade now, have spent who knows how much money on the most up-to-date information, learning from the leaders of the industry, and implementing this knowledge with multiple clients over the years – and bringing them crazy results.I’ve studied everything from top converting ads that ran back in the 1900s to the secrets of today’s top marketing gurus.I’ve attended marketing conferences on every corner of the globe from London to Sydney.I have a massive database of hand-written and typed-out notes from every source of marketing and sales information I’ve gotten my hands on over the past decade, organised in such a way that I can easily find a solution to any marketing roadblock you’re facing.If you haven’t already guessed I take this stuff pretty seriously, and that’s why my clients are all getting filthy rich.So if you want to achieve similar results as my clients, click below to book a call.