Customer research
I go through reviews, communities, competitor feedback and the language around your category to map the different reasons people reach for your product.
Creative strategy · Health supplements · Meta
Lower your cost per purchase by owning your creative strategy.
I help health supplement brands spending $30K+ a month on Meta find the real reasons people buy, then turn them into ads worth spending money to test.
30 minutes. We'll look at your account and your best ad.
What I do
Find the reasons people buy. Build ads around them.
Hooks, scripts & concepts
I turn those findings into hooks, scripts and creative concepts. Each one is built around a distinct buying idea, so every test teaches you something.
Compliance built in
Every script is checked against Meta policy and relevant FDA/FTC claim rules before it reaches you. That way you won't find out about a claims problem when your account gets flagged.
Ways to work together
Start with a test. Stay for the system.
Start here
The TAKE 3 Hook Challenge
I'll beat your best ad in 7 days, or you don't pay.
No-risk test
You pick the ad to beat. I write the hooks. If they don't win, you don't pay.
Retainer
The Full-Spectrum Retainer
I run the Full-Spectrum Method™ on your brand every month: research, hooks, scripts and concepts, all compliance-checked and each built around a distinct buying idea.
- Billed monthly in advance via Stripe
- 3-month minimum
- Meta policy + FDA/FTC claim checks on every script
Add-on
The Advertorial Layer
One new advertorial a month, the long-form pre-sell page that sits between the ad and the product page. It comes with two headline and opening variations to split-test and the ad copy to drive traffic to it.
MonthlyOn top of the retainer
One-offA single advertorial
The process
Three steps from customer research to ads you can test.
STEP 01
Research
I go through the reviews (especially the three-star ones), Reddit threads and competitor feedback to find the reasons people buy that never made it onto your product page.
STEP 02
Build
The strongest reasons become hooks, scripts and concepts. Each one is checked against Meta policy and FDA/FTC claim rules before you see it.
STEP 03
Test
You launch. We see which buying ideas actually lower your cost per purchase, then put more into those and cut the rest.
About
I'm a creative strategist for health supplement brands, which means I've developed a professionally concerning relationship with other people's reviews.
Five-star reviews are pleasant.
I read the three-star ones twice.
That's where the useful stuff tends to spill out. The customer who says the product sort of helped, then spends four paragraphs explaining exactly what they wanted it to help with. The Reddit thread where the ingredient list gets less credit for the sale than someone's sister who would not stop recommending it.
Those little details are what I'm hunting for.
The reason someone bought that never made it onto the product page.
The worry they had before ordering.
The oddly specific thing they hoped would change.
The sentence they use to describe all of it when there isn't a copywriter in the room.
My job is to find those reasons, then turn the strongest ones into ads worth spending money to test.
I call it the Full-Spectrum Method™.
I comb through reviews, communities, competitor feedback and the language around the category to map the different reasons people reach for a product. Then I turn those findings into hooks, scripts and creative concepts, with each one built around a distinct buying idea.
And because supplements come with a few more landmines than socks, every script I send is checked against Meta policy and relevant FDA/FTC claim rules first.
I'd rather kill a sexy line in Google Docs than help you discover the "Account Restricted" screen in Ads Manager.
When I'm not snooping through your customers' reviews, I'm usually in the gym trying to stay fit enough to keep up with my 2-year-old daughter.
My own stack currently includes protein, creatine, maca root, ashwagandha, K2 + D3, and enough coffee to make calling it a "supplement" legally adventurous.
I only work with brands whose products I'd be willing to take myself.
Partly because conviction has a habit of showing up in the work.
And partly because my Full-Retail Guarantee can leave me buying a month's supply if my hooks lose.
Occupational hazard.
Testimonials
What brands say.
I managed Luke for two years, and they were the person I gave the jobs I couldn't afford to go wrong. They never needed chasing, never made excuses, and if something wasn't working they'd come to me with the problem and a fix at the same time. Any brand that gets Luke will quickly stop worrying about whether the work will get done.
B. A.Co-Founder, LovinglyYours
Luke is the most curious person I've worked with. Give them a problem and they'll disappear into it, then come back knowing more about our customers than we did. They're also refreshingly honest. If they think an idea won't work, they'll tell you, kindly but clearly, and they're usually right. Genuinely great to have in a room.
C. W.Owner, NailsByCath
We hired Luke for a new product launch that required an email sequence and a new funnel built during a stressful few months for the business. They stayed calm, kept us updated without being asked, and went well beyond what we'd agreed without charging a penny more. I'd trust them with anything, and I've recommended them to three people since.
A. E.Founder, AntiquesEmporium
Let's talk
Let's find the reason your next customer buys.
Book a 30-minute creative strategy audit. We'll look at your account, your best ad, and where your next winning hook is likely to come from.
Book your strategy call →